About PEDIGREE, Ares the Golden Retriever

At PEDIGREE®, everything we do is for the love of dogs. We look to improve the life of dogs because they improve our lives.

We believe that every dog should be fed well, and every dog should have a good home.

We do this by offering them the best value supermarket brand pet food, and championing initiatives such as The PEDIGREE® Adoption Drive.


PEDIGREE® is one of New Zealand's leading brands of supermarket pet food, based on key areas of nutrition such as digestion performance, palatability, and active ingredients such as Zinc, Omega-6 and antioxidants.

PEDIGREE® operates a robust research and development team, which continuously seeks to develop and improve the product range.

In fact, PEDIGREE® recently underwent a formulation upgrade, which has improved protein levels, increased meat quantity and enhanced digestibility across the entire portfolio.

A dog's nutritional needs vary with its life stage – for example the nutritional needs of a puppy are different to those of an adult dog, or a working dog. As such, PEDIGREE® has developed tailored complete nutrition ranges for each, including PEDIGREE® Puppy, PEDIGREE® Light and Mature and PEDIGREE® Working Dog Complete Nutrition - to name but a few.

Full details on the PEDIGREE® range of pet food can be found at click here

And for advice on how to give your puppy the best start in life click here